The First Filigree Heart TV Advert….
I’m so excited to be able to announce that today, the first ever Filigree Heart television campaign will go live. It will be shown on the Home Channel which can be found on Virgin 281, Sky 196 or with BT 314. The first showing will air during Bargain Hunt and is scheduled to show at 13.10 today.
The Home Channel is part of the UKTV network, who run channels like Dave, Really and Gold. The Home Channel is the only UK TV channel dedicated to inspirational home and gardens programming. It’s packed with some of the best lifestyle programmes from the BBC, Channel 4 and Channel 5 such as DIY SOS, Escape To The Country, Homes Under The Hammer, A Place In The Sun: Home or Away, Restoration Man, and The Hotel Inspector.
Partnering with a channel that is dedicated to Home programming seemed the perfect place to launch the first Filigree Heart TV advert.
Being such a small business, having been trading for just over a year, TV campaigns seemed like a world away. Then I was introduced, via their own TV advertising campaign, to a company called Guerillascope. They aim to help small and medium sized businesses into the TV world. I have to say, they have been brilliant. Without their initial TV campaign, and their help and support through this, I wouldn’t be announcing the Filigree Heart TV Advert today.
During the first year, the support locally to Filigree Heart has been brilliant. The shop in Birstall, Leicestershire has been welcomed and has some very loyal and dedicated customers already. In today’s world, to really build a solid, sustainable business, online trading is essential and getting your brand known nationwide is a must.
Having actively used a variety of social media and Google advertising throughout the year, I really felt like I needed something bigger to kick start Filigree Heart’s online presence, and hopefully this new TV campaign will be the start of this….
Please take a look at the advert, and if you like it, please share it.